In a significant policy reversal, Tesla has decided to eliminate the controversial “no resale” clause from its Cybertruck sales agreement. This action follows a wave of criticism and concern from potential customers and the public.
The clause, initially embedded in the vehicle order agreements for the Model 3 and Model Y, specifically targeted the Cybertruck, a vehicle anticipated to be released in limited quantities.
The original policy prohibited the resale of the Cybertruck within its first year of delivery, with Tesla reserving the right to pursue legal action against violators, seeking damages of $50,000 or more.
It did allow for the possibility of Tesla buying back the vehicle under certain conditions. The buyer had to provide written notice to Tesla and obtain approval for an exception to the policy. Tesla’s buyback price would be the original purchase price minus $0.25 for each mile driven on the vehicle.
This policy raised concerns among potential buyers, with some expressing their discontent through various platforms. One reader of Teslarati, for instance, threatened to cancel their Cybertruck order, citing the policy as “absolutely ridiculous” and an unacceptable restriction after purchasing an expensive vehicle. This sentiment was echoed by others who felt that the policy was overly restrictive and a significant deterrent to purchasing the vehicle.
On the other hand, some people saw the clause as a potential deterrent against those who might buy the Cybertruck only to sell it for a profit, a practice known as ‘flipping.’ This perspective acknowledges the potential for such policies to maintain market stability, especially for vehicles released in limited quantities.
The removal of this clause from Tesla’s agreement suggests a response to the customer backlash and a reassessment of the policy’s impact on potential buyers. It also highlights the importance Tesla places on customer feedback and market perception.
This change, however, leaves open the question of whether Tesla will implement similar policies in the future, particularly for vehicles released in limited runs or with high demand.
As the initial deliveries of the Cybertruck are scheduled for November 30, 2023, it remains to be seen how this policy reversal will affect Tesla’s sales strategy and customer relations.
The company’s ability to adapt to customer feedback while balancing its business objectives will be crucial in the highly competitive and rapidly evolving electric vehicle market.